Thanks! You have very good points. I my (subjective view) believe that there are two main key drivers for buying: comfort and fear (uncomfort).
Examples:
- conveniece => comfort/security
- FOMO => fear
- cheap price = satisfaction (confort)
Thanks! You have very good points. I my (subjective view) believe that there are two main key drivers for buying: comfort and fear (uncomfort).
Examples:
- conveniece => comfort/security
- FOMO => fear
- cheap price = satisfaction (confort)
Digital Product Designer | Senior Product Manager & UX/UI Designer | Loves Reading, Music, Photography, Digitalization, Computers, Graphics,Arts & Architecture