Thanks! You have very good points. I my (subjective view) believe that there are two main key drivers for buying: comfort and fear (uncomfort).

Examples:

- conveniece => comfort/security

- FOMO => fear

- cheap price = satisfaction (confort)

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Vesa Palomäki

Vesa Palomäki

Digital Product Designer | Senior Product Manager & UX/UI Designer | Loves Reading, Music, Photography, Digitalization, Computers, Graphics,Arts & Architecture